What is Web content?

The information that your enterprise offers through Web browser is called as Web Content. It consist of two parts:
1) The content
2) The design or presentation of that content.

Following are the two approaches for creating, managing and publishing Web content
1) Static Web Content
2) Dynamic Web Content

Static Web Content: It is kind of content which is directly embedded into the presentation or design and statically put into the web page. For creating such kind of content we require a person with IT skills who can translate the content into HTML before it is posted to website or portal.

Disadvantages of Static content:
1) Due to its static nature the content is difficult to use and alter.
2) Requires a person with web design and IT knowledge.

Dynamic Web Content: Rather than embedding the information directly together with the design, dynamic Web content treats the content and the presentation of the content as two distinct entities. By separating the Web content from the presentation layer, you can manage and deliver content quickly and efficiently, independent of its presentation. The ability to manage both content and its presentation layer as separate entities is enabled most frequently by
using Web content management systems.

Advantages of Dynamic Web Content:
1) Authors do not face the technical side of web technologies.
2) Reusibility of Content.
3) Organized and manageable.
4) right people is involved in right kind of work.